Funded by the United States Agency for International Development and overseen by the Asia Foundation, Strengthening Transparency and Governance in Mongolia (STAGE) one of the most successful projects to be implemented in Mongolia involving a number of prominent local NGOs.
Zorig Foundation’s involvement in STAGE project consisted of two main components, first of which was to raise awareness on conflict of interest amongst young adults aged eighteen to twenty five. Due to the fact that the target age group is relatively unaffected by conflict of interest, targeting this specific age group is one of the most effective ways to ensure the sustainability of good practices and the success of the then recently passed law (Jan 2012) Regulating Public and Private Interests in Public Services and Preventing Conflict of Interest (COI Law). In order to educate the young and internet savvy target audience, the Foundation ran innovative campaigns to keep the audience engaged through new mediums such as social media.
The second phase of the project focused on the issue of corruption as a whole with the goal to raise awareness of a much broader audience - the general public. The highlight of the second phase included the co-creation of a brand new TV series called “Water Runs Upstream” which the plot pivoted around the consequences of corruption in the Mongolian society. The TV series was broadcasted on NTV for public viewing. It was one of the first successful civil society - private sector partnership within the anti-corruption efforts in Mongolia.